Partner with Backyard Party
Backyard Party is a Los Angeles nonprofit music organization producing real, professionally run, affordable all-ages concerts and free creative education for the booming teen music scene.
Our audience is young, creative and unusually hard to reach in the physical world. They come to BYP for the music and to see their friends, but the community extends into photography, fashion, design, journalism, production, sound, art and the broader creative culture around music.
For the right partners, this is an incredible opportunity to do something more valuable than advertise to young people.
Backyard Party at a Glance
Our first year — since opening in September 2025.
- local bands
- 300+
- local bands
- fans
- 4,500+
- fans
- average attendee age
- 15
- average attendee age
- paid to local bands & charities
- $15,000+
- paid to local bands & charities
All shows. All ages. Always.
Why Partner with BYP
Over the last decade, teenagers have spent an increasingly large part of their lives online. Getting them to voluntarily participate in IRL experiences is increasingly difficult.
Backyard Party has solved this problem.
Our core audience is roughly 13 to 17, with a strong concentration of young people interested in music, art, fashion, photography, design and independent culture.
They come to shows. They discover bands. They buy merch. They take photos. They make art. They meet new friends. They volunteer. They attend our Summer School classes. They start projects of their own.
For brand partners, BYP offers the opportunity to support this community in a way that is useful and credible while participating authentically in a culture that is otherwise extremely difficult for brands to reach.
We are interested in participation and partners, not just advertising.
Partner Potentials
Financial Support
Support the venue, live programming, artist pay, free Summer School classes, the BYP Ticket Fund and the infrastructure required to keep all-ages shows affordable.
Product + Equipment
Instruments, audio equipment, cameras, technology, food and beverage, printing, merchandise, building materials and other useful products can directly improve what young people experience at BYP.
Education + Opportunity
Partners can provide workshops, mentors, internships, portfolio reviews, professional experiences and pathways into paid creative work.
Events + Creative Collaborations
Concert series, artist projects, limited merchandise, workshops, product experiences, special events and ideas we have not thought of yet.
Food + Beverage
Help keep the concession stand stocked and the scene moving. We're looking for food and beverage partners interested in product support, recurring drops, collaborations, and other creative ways to get their products in front of thousands of young music fans.
Film + Photo
Looking for a location? Our venue is available for select TV, film, fashion, photography, music video, and commercial productions, with special interest in projects created for and about young people.
Partnerships can be financial, in-kind, programmatic or a combination of all three.
The Impact
Backyard Party is more than a place to watch bands.
Young people learn live sound, photography, design, journalism, booking, promotion, production and music business through shows, volunteering and our free Summer School programming.
They meet people outside their schools. Build portfolios. Start bands. Find mentors. Develop professional connections. Move into internships and paid creative work.
The mental health benefits of attending live music and finding your peer group, especially for the more vulnerable outsider teens, can't be overstated. Finding a path to mental and emotional wellbeing without feeling clinical is a rare feat that we have achieved at BYP and are very proud of. That sense of belonging matters. BYP creates opportunities for friendship, creative expression, confidence, identity and purpose while giving teenagers a reason to get out of the house, off their screens and into a real-world community.
At the same time, parents also get something increasingly rare: safe, sober, supervised, affordable nightlife that their teenagers actually want to attend.
Music gets them through the door. Community is why they come back.
BYP at a Glance for Your Team
- Organization:
- Backyard Party
- Location:
- Los Angeles, California
- Focus:
- All-ages live music, creative education, youth culture and creative workforce development
- Core audience:
- Teenagers and early college students, primarily ages 13–17
- Average attendee age:
- 15–16
- Community:
- Hundreds of local and touring bands, thousands of fans, hundreds of parents and 15K+ social followers, all within our first year (since September 2025)
- Programming:
- Concerts, Summer School, hands-on training, volunteering, internships and creative work opportunities
- Partnership opportunities:
- Financial support, sponsorship, equipment, product, education, internships, event partnerships, venue support and in-kind contributions
- Organization status:
- California nonprofit public benefit corporation, fiscally sponsored by Creative Visions for eligible charitable fundraising
Let's Work Together
We work with music companies, consumer brands, foundations, nonprofits, universities, arts organizations, food and beverage companies, fashion and retail brands, technology companies, real-estate partners and others who see value in what this community is becoming.
Backyard Party is a California nonprofit public benefit corporation and is fiscally sponsored by Creative Visions for eligible charitable fundraising.